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5 Digital Marketing Strategies for Small Businesses

Whether you own a brick-and-mortar company, or an online company, digital marketing can serve as a cost-effective medium to market your products and services to your target market. However, for many small business owners, digital marketing can seem to be a bit confusing. Which digital marketing tactics can result in achieving marketing goals without spending a lot of time and money? Which online marketing channel will provide the most exposure? Where should you start? In order to make it easy for you to leverage the power of digital marketing, our digital marketing experts at Troy Business Group have listed 5 strategies that will provide the most benefits to your business.

1. Digital Advertising

Digital ads are a cost-effective way to market your business to your online audience. According to a report by eMarketer, digital ad spending will increase from about $83 billion at present to nearly $129 billion in 2021.

You can run two types of digital marketing ads:

  • PPC (pay per click)
  • PPI (pay per impression

The names themselves are self-explanatory. With PPC, you will have to pay only when users click on the ad, while with PPI, you have to pay when ads are shown to the target market.

You should budget to both PPC and PPI ads for maximum effectiveness. However, we suggest allocating a bigger budget to PPC as it leads to better conversion rates.

2. Local Listings

Another important digital marketing strategy is listing your business online. You can list your business to local listing sites such as Google My Business, Yelp, Better Business Bureau, and others.

Listing your site locally will allow prospective customers in your area to know about your business.

When listing your site, make sure to include your address and phone number. This will allow customers searching for your business online to contact you directly and inquire about products or services.

3. Search Engine Optimization

We at Troy Business Group couldn’t emphasize more on the importance of Search engine optimization (SEO). SEO will improve visibility of your site on search sites such as Google, Yahoo, and Bing. An effective SEO strategy comprise of the following.

  • On-page optimization - This strategy involves adding relevant keywords to the content and meta tags of your site.
  • Off-page optimization - This strategy involves linking your site to high authority web pages.
Both on-page and off-page optimization are important to improve the search engine ranking of your site. When done right, the strategy will help funnel a large number of online users to your site for free.

4. Social Media Marketing

Billions of people today use social media to connect with their friends, relatives, and also favorite companies.

You should create an online presence on social media sites such as Facebook, Twitter, Google+, and Instagram to connect with your target market. A lot of tools are available to manage your business presence in social media.

Signing up with Buffer and Hootsuite will allow you to schedule posts. Mention is another useful tool that allows you to monitor social media to gain powerful insights about your target market.

5. Content Marketing

In this ever-increasing competitive landscape, you need to grab your customers attention by offering something of value and for free. Content marketing is one effective strategy to win customers. The strategy involves creating informative articles, blogs, PRs, e-books, and whitepapers for your target audience.

You should create original content that relates to your business product or service. Also, you should repurpose your content to post in different digital mediums such as social media sites, online forums, video sharing sites, and other online avenues. This will allow you to create an authoritative presence online and gain trust of your audience. This way, you can easily sell your products and services online.

The fact is, digital marketing is critical for marketing and promoting your business. However, most small business owners don’t have the time for carrying out digital marketing activities. If this is the case with you, contact Troy Business Group (TBG) for professional digital marketing and branding of your business.

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